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CASE STUDIES

Hi! I'm Amelia.

Hi! I'm Amelia.

I like making complex things simpler.

I like making complex things simpler.

I'm a Senior Product Designer based in Kuala Lumpur, Malaysia 🇲🇾.

Open to both in-person and remote opportunities.

Minimal line art of a woman with glasses and short hair, representing the designer behind this website.
Minimal line art of a woman with glasses and short hair, representing the designer behind this website.
Minimal line art of a woman with glasses and short hair, representing the designer behind this website.

About me

Staying organised is my superpower.

I take pride in being detail-oriented, but I'm also able to zoom out and see the big picture clearly.

I think you can be honest without being "brutal".

I value kind honesty and vulnerable leadership as the key to shaping trust in teams.

I love observing and geeking out about UX.

I understand that great UX comes from the collaboration of many people who care.

CASE STUDY

SUPABOLT | Web-based Data labelling SaaS platform

Banner with prototype screens of the Web-based Data labeling SaaS in this section.
Banner with prototype screens of the Web-based Data labeling SaaS in this section.

The problem:

Small to medium-scale Machine Learning (ML) practitioners lack access to custom datasets for training their algorithms effectively.

The challenge:

Addressing this gap by enabling easy setup and project management for ML users to get their data labeled.

The solution:

Since Dec 2021, we have built a SaaS platform that empowers users to create, manage, and refine their data labeling projects independently.

What's next?

Iteratively enriching features and enhancing UX based on feedback collected.

CASE STUDY

Design UI Kit for SUPABOLT

Banner with prototype screens showing pages from the Design Kit described in this section

The problem:

Design component inconsistencies and a lack of clear guidelines slowed the design and development process.

The challenge:

Consolidating components for easy drag-and-drop use, freeing designers and developers from rebuilding new UI.

The solution:

I built a UI Kit on Figma and with a corresponding component library Storybook, eliminating redundancy and speeding up the shipping cadence.

What's next?

Refining and expanding the kit.

Also working on streamlining the process for adding new components as the product grows.

MINI MOBILE REDESIGN

KTM Estimated Arrival time Redesign

Banner with mobile prototype screens of the KTM web page redesign described in this section.
Banner with mobile prototype screens of the KTM web page redesign described in this section.

The problem:

Commuters struggle with locating train arrival information on the KTM QR microsite.

The challenge:

Improving the following areas:

Accessibility

Readability

Information Hierarchy

The solution:

I redesigned the microsite to help commuters to focus on critical information they need for their journey, making the trip less stressful.

What's next?

  1. Making it clearer that the station list is scrollable when there's overflow.

  2. Thinking of working on a bus schedule redesign as well 🚌.

If you're curious about who I am as a person..

I have two tabby cats. I work hard so I can give them good lives and feed them good wet food 😌.

A tabby cat, with its chin resting on the edge of a blue cat bed.
A tabby cat, with its chin resting on the edge of a blue cat bed.
A tabby cat, with its chin resting on the edge of a blue cat bed.

I love running and playing Dungeons and Dragons! I find it rewarding to create stories collaboratively with friends.

Top view photograph of a box of polyhedral role-playing dice.
Top view photograph of a box of polyhedral role-playing dice.
Top view photograph of a box of polyhedral role-playing dice.

I like making silly themed Spotify playlists. They really help my brain zone in to deep focus mode (yes, NyanCat works great for this 🤣)

Contact

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Designed by Amelia Liw