StoreHub Membership
Integrating Loyalty Across POS, Mobile, and Web
2024-2025Cross-Platform IntegrationProduct StrategyUser ResearchEnd-to-End
4,350+
Monthly Member Signups
88+
Active Merchant Programs
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Amelia Liw
A Senior Product Designer driven by curiosity and vision, turning complex "why" and "how" questions into intuitive, business-ready experiences.
More About Amelia Liw
Establishing Design Standards That Actually Get Used
Eliminating systematic waste while maintaining feature delivery
2024Design SystemsDesign ComponentsDeveloper CollaborationIncremental Change
70%
Platform Components Standardized
50%
Mobile Traffic Now Supported
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I Cloned My Boss's Design Reviews (And She Actually Loved It)
From 3-day delays to instant feedback using AI
2025AI-Assisted CodingProcess ImprovementLLMs
50%
Reduction in CTO Comments
2-3 days
Review Delays Eliminated
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Other Projects
Earlier work exploring data visualization, mobile UX, and public service design
SUPABOLT
End-to-end data annotation platform empowering ML practitioners to create and manage custom datasets for algorithm training.
2022SaaS PlatformData Annotation
KTM Redesign
Improving train arrival information with better accessibility, readability, and information hierarchy for KTM commuters.
2023Mobile DesignPublic Transport